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In the world of freelancing, your network is much more than a simple list of contacts. It is a real leverage for getting missions, share advice, gain access to new opportunities and enhance your professional credibility. Develop a strong network can seem intimidating, but with the right strategies, you can create lasting relationships that will propel your career.

Here are key steps to build and maintain a network professional, powerful and effective.


1. Understand the importance of networking in the freelancing

As a freelancer, your success is often based on your professional relationships. A strong network can :

  • Put you in contact with potential customers.
  • Allow you to explore strategic partnerships.
  • You offer advice and mentoring to develop your career.
  • Giving you access to exclusive opportunities in your area.

Networking is not just about exchanging business cards, or to be present at events. It is above all a genuine undertaking based on sharing, mutual assistance and added value.


2. Attend business events

The events are a great opportunity to meet new people in a professional context. They allow you to broaden your circle of contacts while increasing your visibility.

Types of events to consider :

  • Conferences and trade fairs : Events sector where you can exchange ideas with experts in your field.
  • Meetings of coworking : The spaces coworking often offer events where independent workers can exchange.
  • Workshops and training : Participate in events that promote the development of your skills while expanding your professional relationships.

When you participate in these events, please do not hesitate to share your contact information and stay in contact after.


3. Use social media wisely

Social networks are today indispensible tools to develop and maintain his or her professional network. They enable you to stay visible, interact with your audience, and to connect with other professionals in your area.

Key platforms for networking :

  • LinkedIn : The professional network par excellence. Regularly share your experiences, your projects or your successes in order to attract the attention of prospects and partners.
  • Twitter : A great way to network with influential people in your field. Participate in discussions and share your knowledge.
  • Instagram or Facebook : If your business relies on the visual side (design, creation, photography), these networks can also help you reach potential customers.

Tip : Be active, authentic, and engaging in trade. The goal is to create relationships of trust, not simply to collect contacts.


4. Cultivate your relationship with regularity

Creating connections is one thing, but maintaining these relationships is just as important. The professional relationships don't happen only during the first encounter : they build on the long-term.

How to stay in contact ?

  • Send personalized messages : Take the time to congratulate your contacts for their achievements or catch up on the news.
  • Share useful content : Offer articles, studies or pertinent information that may be of interest to your contacts.
  • Offer to regular appointments : Plan a coffee or a call to discuss your respective projects.

A simple gesture can strengthen your links and maintain a dynamic collaboration.


5. Collaborate with other professionals

The collaboration is an effective method to expand its network while adding value to your customers. Work on joint projects with other freelancers or companies, you can :

  • Develop new skills.
  • Access new customers through your partners.
  • Share knowledge and enhance your credibility in your field.

Examples of possible collaborations :

  • Provide additional services with other freelancers.
  • Participate in community projects in your area.
  • Recommend a qualified professional, if a project does not correspond to your skills.

6. Join groups and forums

The specialized groups on the social platforms or in spaces professionals offer a valuable opportunity to exchange ideas with people who share your challenges and your goals.

A few platforms to explore :

  • LinkedIn Groups : Specific groups by sector or area of activity.
  • Slack or Discord : Many professional groups use these platforms to exchange data in real time.
  • Meetup : A platform that organizes events and brings together communities that share your professional interests.

Active participation in these groups can help you stay informed and build relationships with motivated people.


7. Give value before asking for something in return

Networking should not be seen as a process concerned. Still offer value, either by means of your advice, your expertise or your recommendations.

A few ways to bring value :

  • Share an article or useful information.
  • Answer a question, or a challenge met by a contact.
  • Relationship of two people who could work.

Positioning yourself as a generous person, and collaborative, you can strengthen your reputation, and encourage others to help you in return.


8. Please do not hesitate to ask for recommendations or testimonials

The recommendations are a great way to enhance your credibility. If you have worked with a satisfied customer or a trusted partner, ask him or her to write you a recommendation on LinkedIn or a testimonial that you can use in your communications.

These evidence social reassure your customers or partners regarding your skills and professionalism.


In conclusion : the network is a long term investment

Develop and maintain its network is not an ad hoc approach. It is an investment that requires time, of the genuineness and regularity. Your network is an ecosystem where mutual aid, trade, and confidence to create business opportunities.

Start small, be true to yourself and think about quality rather than quantity. Each connection can become a doorway to new adventures professional.

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  1. November 7, 2018 at 1:08 pm
    Prof. Johnny Parisian DDS

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